Submitted by UNO Guided Experiences
Platform in full operation since 2022 · Prague, Q1 2025
Version 3.2. Final Proposal
The complete case for deploying Prague's first proprietary hotel experience platform, at zero cost and zero risk.
"Prague generates €1.4 billion in experience spend every year.
Czech Inn Hotels is positioned to capture a meaningful share. Today."
Prague's 8.1 million annual tourists generate €1.4B in experience spend. Czech Inn Hotels currently captures 0% of this revenue stream. The platform changes that immediately.
A white-label guided tours platform, fully built, operational, and generating real revenue since 2022. Zero investment required. Zero operational overhead for Czech Inn Hotels.
Projected €1,738,000 commission revenue in Year 1 at 9.5% guest conversion across 28 hotels, growing to €6.5M in Year 3 with Gold Label at scale.
Real data. Real market. Real money being left on the table.
Average tourist spends €180/day in Prague. Experiences account for 31% of total spend = €56/day per tourist on activities, tours, and entertainment.
Czech Inn Hotels hosts an estimated 1.65 million guests per year across 28 properties, calculated from 3,300 rooms at 76% occupancy at 1.8 guests per room. That is 1.65 million guest touchpoints with zero experience revenue today.
Industry benchmark: 10–15% of hotel guests book experiences when a seamless in-room platform is available (GetYourGuide/Viator hotel programmes, 2024). At 9.5% for Czech Inn, conservative for Prague's ultra-high tourism intent market, this is 156,700 full-year bookings.
Total addressable annual commission at 12% conversion: 1.65M at 12% at €83 avg at 24.25% = €4,000,000/year. Year 1 target at 9.5% with 65% ramp for deployment: €1,738,000.
As of Q1 2025, zero Prague hotel groups operate a proprietary white-label experience platform. First-mover window is 12–18 months.
Based on 28 properties at 76% occupancy at 1.8 guests/room = 1.65M annual guests. 9.5% conversion at 65% Year 1 ramp = 102,000 bookings. Avg €71 blended (tours/extras/Gold Label). 24% blended commission rate.
Four integrated components. One seamless guest experience. Zero operational burden on Czech Inn Hotels.
Full white-label booking engine. Czech Inn Hotels branding throughout. Guests browse, book, and pay in under 2 minutes, from their hotel room, before bed, before breakfast.
Premium private experiences. Bespoke itineraries, private guides, exclusive venues. Higher average booking value (€195–€340), 30% commission. Launching Year 2 with Czech Inn Hotels branding.
QR-triggered in-room interface. Guests scan the card on their nightstand. Platform loads instantly. No app download, no friction. Available in 12 languages, 7 days a week.
Real-time per-property revenue dashboard. Conversion by hotel, by tour, by language, by day. Monthly commission reports auto-generated. Jaroslav sees every booking from his desk.
Simple mechanics. Transparent structure. Every euro tracked.
Guest checks into Czech Inn Hotel. Sees QR card on the desk. Scans it. Lands on Czech Inn Hotels Experiences: a branded platform with curated tours, Gold Label options, and city extras.
Selects a tour. Chooses date, language, group size. Pays securely via Stripe. Receives instant confirmation with meeting point, guide name, and WhatsApp contact. Takes 90 seconds.
25% commission auto-calculated on every booking. Aggregated by property. Czech Inn Hotels receives a monthly payout report and bank transfer. Zero administration required.
| Product Tier | What It Is | Average Booking Value | Commission Rate | Commission per Booking | Status |
|---|---|---|---|---|---|
| Standard Tours | Kafka's Prague, Mucha Art Nouveau, Velvet Revolution, Royal Prague, Crime & Vice | €59–€75 | 25% | €14.75–€18.75 | Active |
| Gold Label | Private bespoke experiences, exclusive venue access, VIP guides, tailored programs | €195–€340 | 30% | €58.50–€102 | Year 2 |
| Extras Catalogue | Restaurant reservations, transfers, cultural passes, food tours, evening programs | €22–€55 | 20% | €4.40–€11 | Active |
Adjust the sliders to model your commission projections. Numbers update in real time.
Assumes: 118 avg rooms per property, 1.8 guests/room, €71 avg booking value, 24% blended commission, 365 days/year. Slide to model scenarios.
Conservative modelling based on industry benchmarks and existing platform performance data.
| P/L Line Item | Year 1 (9.5% ramp) | Year 2 (12% Conv.) | Year 3 (14% + GL) |
|---|---|---|---|
| Gross Platform Revenue | €7,240,000 | €16,430,000 | €24,720,000 |
| Tours and Extras Commission (24% blended) | €1,378,000 | €2,498,000 | €3,000,000 |
| Gold Label Commission (30%) | €360,000 | €1,485,000 | €3,500,000 |
| Total Commission to Czech Inn Hotels | €1,738,000 | €3,983,000 | €6,500,000 |
| Platform Cost to Czech Inn Hotels | €0 | €0 | €0 |
| Setup / Integration Cost | €0 | €0 | €0 |
| Operational Overhead | €0 | €0 | €0 |
| Net to Czech Inn Hotels | €1,738,000 | €3,983,000 | €6,500,000 |
The competitive landscape is clear. The window is open. No peer hotel group has moved yet.
| Hotel Group | Experience Platform | White-Label | Commission Model | In-Room QR | Analytics | Cost to Hotel |
|---|---|---|---|---|---|---|
| Czech Inn Hotels + UNO | Proposed | Full branding | 25% auto | All 28 hotels | Real-time | €0 |
| Four Seasons Prague | Third-party (Tully) | ✗ Generic | Referral only | ✗ None | ✗ None | €4,500/mo |
| Alchymist Grand Hotel | In-house (manual) | ✗ Staff-only | ✗ None | ✗ None | ✗ None | Staff cost |
| Mandarin Oriental Prague | Full concierge | ✗ Global chain | ✗ Fixed salary | ✗ None | Limited | €12K+/mo |
| NH Collection Prague | ✗ None | ✗ None | ✗ None | ✗ None | ✗ None | N/A |
From signed agreement to full deployment in 90 days. Czech Inn Hotels does almost nothing. We do everything.
White-label environment configured with Czech Inn Hotels branding. All 28 properties added to the dashboard. Custom domain and email templates prepared.
QR cards printed, laminated, and delivered to all properties. 60-minute briefing session for front desk teams. Guide to booking platform for GMs.
Platform goes live at 3 high-occupancy Czech Inn properties. First bookings, first guest feedback, first data. Analytics reviewed weekly. Any adjustments made before full rollout.
Platform activated across all properties. First commission payout calculated and transferred. Performance review with Jaroslav. Gold Label planning begins.
Ongoing Management
UNO manages all guides, bookings, customer support, payments, QA, and guest relations. Czech Inn Hotels does zero operational work post-launch. The platform runs itself.
This platform is not a proposal. It is an operating business. Every number below is real.
Custom-built, white-label ready, mobile-optimised, 12-language support
Stripe integration. Multi-currency. Instant confirmation. Full PCI compliance
Real-time. Per property. Commission auto-calculated. Monthly PDF reports
Progressive web app. No download. QR-triggered. Works on all devices
Every scenario considered. Every risk mitigated. Czech Inn Hotels carries zero financial exposure.
| Risk Factor | Likelihood | Impact if Occurs | Mitigation Strategy |
|---|---|---|---|
| Low guest conversion Guests don't scan QR or book |
Low | Below-projection revenue | Multiple touchpoints (QR cards, front desk, email). Platform proven at 11% organic conversion in independent testing. A/B testing continues. |
| Seasonal dip Nov–Feb lower tourist volumes |
Medium | Reduced bookings in low season | Winter-specific experiences (Christmas markets, Advent tours). Local corporate bookings. Projections account for 15% seasonal variance. |
| Guide availability Guides unavailable for demand |
Low | Booking rejection, guest dissatisfaction | 15+ licensed guides on roster. 72-hour advance booking window. Waitlist management. Partner guide network for overflow demand. |
| Competitor response Other hotels build similar platforms |
Medium | Reduced first-mover advantage | First-mover window 12–18 months. Czech Inn Hotels brand lock-in deepens over time. Gold Label tier creates premium moat competitors can't easily replicate. |
| Technology failure Platform outage or booking error |
Very Low | Temporary booking disruption | Platform has maintained 99.6% uptime since 2022. Fallback manual booking via WhatsApp. Incident response SLA: 2 hours. |
Czech Inn Hotels bears zero financial risk in this partnership. The platform operates entirely at UNO's cost. If the platform generates zero commission revenue in the first 90 days of full deployment across all enrolled properties, UNO Guided Experiences will pay Czech Inn Hotels CZK 50,000. No questions asked. The agreement can be terminated with 30 days notice at any time, for any reason.
"The model is built. The platform is live.
The decision is yours."
Prague's experience economy is €1.4 billion. Czech Inn Hotels has 2.5 million guest nights per year. The guides are licensed. The infrastructure is live. The only question is: who does this first. Czech Inn Hotels, or someone else?
Questions, additional data, or a live platform demonstration:
info@uno-tours.cz · +420 731 XXX XXX · WhatsApp available 7 days