Curated. Private. Unmistakable.
An elevated tier of experiences for guests who want something extraordinary: private tours, penthouse upgrades, bespoke concierge services, and complete Prague itineraries assembled for individuals, couples, and corporate groups.
Activate Gold LabelGold Label is not a package, it is a philosophy. Every element is curated to remove friction, add meaning, and create moments your guests will describe for years. Three pillars make it possible.
Every Gold Label tour is exclusive to your guests. No shared groups, no strangers, no compromises on pace or depth. Your guide is a specialist, not a generalist. Four tours, four Prague stories, all available privately from two guests upward.
From penthouse suites with castle views to honeymoon surprises with French Champagne and rose petals. Room upgrade packages that transform a check-in into a memory. Each is delivered before arrival, with a handwritten welcome note.
Airport Mercedes transfers, private wine cellar evenings, curated restaurant reservations at Prague's five best tables, spa day coordination. A dedicated concierge who knows every door in the city and when to knock.
All four signature tours reimagined for private groups. No shared tickets, no time pressure, no strangers. Just your guests, one expert guide, and Prague's finest stories unfolding at precisely the right pace.
The moment a guest opens their hotel room door sets the tone for their entire stay. These upgrades ensure that moment is extraordinary, from the penthouse suite to the thoughtful family welcome kit.
From the moment the car meets them at arrivals to a sommelier-led tasting in a 15th-century wine cellar. Our concierge services are available individually or as part of any Gold Label package.
Three packages built for different guests and budgets, from the first-time premium traveller to the corporate group that expects everything to be perfect without being asked.
Gold Label isn't just a better guest experience. It's a measurable revenue driver. The comparison below shows the difference between a standard booking and a Gold Label stay at Czech Inn Hotels.
Gold Label is ready to deploy at all 28 Czech Inn Hotels properties from day one. There is no technology to install, no staff retraining required, and no upfront cost. Just a partnership that begins generating premium revenue immediately.
Czech Inn Hotels takes care of everything beyond the tour.
The finest rooms across 28 properties, reserved for Gold Label guests.
A private dining room for six. Your concierge sets the table, the menu, and the evening.
Complimentary spa access for Gold Label stays of three nights or more.